This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. Mobile ad spending in the US will grow 38.0% this year to equal $43.60 billion. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations. In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth. US Paid media spending will rise by 6.9% in 2016, marking the … The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ... Industry Voices: Spotlight on Danone’s Sonika Patel, Media companies shifting sports rights to digital could be a positive for marketers, The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch, Publisher Ad Monetization After the Third-Party Cookie, US Holiday 2020 Review and Holiday 2021 Preview, Ad Measurement and Revenue Attribution 2021, The wonderful world of free ad-supported video, Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales. We anticipate that financial services will make up 14.6% of total digital ad spending in 2020 and fall slightly to 14.4% in 2021. How has the coronavirus pandemic changed our outlook? eMarketer Roundup: Connected TV Trends 2020. eMarketer is working on an updated forecast of US digital ad spending for June. Prior to the outbreak of the pandemic and subsequent decline in economic activity, we had forecast another strong year for digital retail ad spending, with 16.9% expected growth and spending above $33 billion. See All. KEY STAT: US retail digital ad spending will increase by just 3.1% this year, for a total of $28.23 billion. Here’s what’s in the … While worldwide digital ad spending will achieve a modest 2.4% growth this year, it’s expected to bounce back with a growth of 17% in 2021. It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format and the pandemic’s impact on these figures. Mobile is king, but retail still overindexes on desktop/laptop ad spending compared with other industries. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. Article. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events. Financial Services Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending Growth in the US, by Industry, 2017-2021 (% change), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), US Adults Using Digital Banking and Digital Payments During the Coronavirus Pandemic, by Income, April 2020 (% of respondents in each group), Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q1 2019-Q1 2020 (% of total impressions served by Extreme Reach), Financial Services Industry Digital Ad Spending in the US, by Device, 2017-2021 (billions), Mobile Ad Spending in the US, by Industry, 2020, Desktop Ad Spending in the US, by Industry, 2020, Financial Services Industry Digital Ad Spending in the US, by Format, 2020, Coronavirus Impact: Search Volume Growth Worldwide, by Category, Feb-April 2020 (% change vs. prior month), Betterment takes over Wealthsimple’s US client book amid market saturation. Digital will account for 71.7% of total ad spend in 2020, and that proportion will reach 75.6% by 2024. The revised estimate was mostly based on the effects of the illness on ad spending in China, per the researcher. Despite all the challenges of 2020, B2B digital advertising is doing great. This report details our annual forecast of US financial services digital ad spending. Report. Travel industry digital ad spending will amount to just $3.24 billion, a staggering decline of 41.0% year-over-year (YoY). Total digital ad spending will increase 15.4% this year, to $68.82 billion. Q3 2020 Digital Video Trends Report. View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost. This is slightly faster growth than US digital ad spending overall, which will shrink to just 1.7% amid the coronavirus disruption. Insights from industry and company leaders. However, search will also grow 9.1% to $9.01 billion. Chart. Digital Ad Spending, US. This report breaks down the market factors and … Mobile ad spending will grow 13.0% to $13.91 billion in 2020, accounting for 70.9% of all digital ad spending in financial services. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services, and nearly $25 billion more than the lowest-spending industry, travel. Desktop/Laptop Ad Spending, US. See All. This is slightly faster growth than US digital ad spending overall, which will shrink to just 1.7% amid the coronavirus disruption. Coronavirus: Emarketer lowers global ad spend projections for 2020 The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on. Meanwhile, eMarketer has increased its projections for digital ad spending since the Q3 forecast. B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. US adults find print and TV ads more trustworthy than social media ads, The top payment methods used for fraud worldwide, Lloyds directs further investments in digital toward fintech partnerships, Spotify podcast listener numbers will surpass Apple’s this year, Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms, Banking on trust: Confidence in data security is declining, The top three tasks consumers trust robots to complete, Innovation Strategies at Small and Midsize FIs, Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success. It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format, and how the coronavirus pandemic has affected these figures. Digital ad spending in the US financial services industry will increase 9.7% this year to $19.62 billion. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. Brand Mentality™ and the future-forward marketing revolution, The Ad Platform: Why interoperability is the future of identity, Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance, Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces. More On: Digital Ad Spending. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad … WHAT’S IN THIS REPORT? US Healthcare and Pharma Digital Ad Spending 2020. Our new numbers suggest roughly $5 billion less in spending than previously anticipated. US AD SPENDING: EMARKETER’S UPDATED ESTIMATES AND FORECAST FOR 2015–2020 2016 will be a watershed year for digital media in the US. View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost. Retail will remain the largest digital ad spending vertical. Banks and credit card issuers have consistently increased their ad spending annually, and that trend will continue this year despite the pandemic. Within display, retailers will spend 48.4% on video ads. Our previous US digital ad spending forecast completed on March 6, 2020, called for a 26.2% increase in digital video ad spending for the full year. Exportable files for easy reading, analysis and sharing. New research from eMarketer shows that it’s up 22.6% this year. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. At that point, eMarketer expected overall digital ad spending to rise just 1.7% in 2020 which, Perrin pointed out, is one-tenth of the previously forecasted growth rate. US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. US mobile ad spending this year will increase just 4.8%, a dramatic dip from last year’s 23.0% growth and our estimated growth of 22.5% for 2021. Report. That dire prediction included 5.5% growth in spending on display ads. Spend on display advertising will grow 10.8% this year, reaching $9.94 billion. For the first time, digital will overtake TV ad spending by the end of the year. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad … However, search will also grow 9.1% to … How does retail compare with other industries? Which digital ad format will see the most spending? Brand Mentality™ and the future-forward marketing revolution, The Ad Platform: Why interoperability is the future of identity, Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance, Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces. The venues listed are broadcast TV/radio, cable TV, and digital … The retail industry is extremely balanced in its approach to digital advertising. Performance Metrics. Digital Ad Spending, by Industry, US. A new forecast from eMarketer says the U.S. healthcare and pharmaceutical industry will spend $9.53 billion on digital advertising in 2020 — an increase of 14.2% over 2019.. That’s a faster pace of growth than any other industry, with the lone exception of computing products and consumer electronics, which is expected to increase by 18% this year. Leading Programmatic Ad Challenges According to US Digital Media Professionals, 2020 (% of respondents) Digital Display Ad Spending Lost to Fraud Worldwide, 2014-2019 (billions) Digital Ad Spending Lost to Fraud Worldwide, 2018, 2019 & 2023 (billions) Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of … Retailers plan to increase investments across digital channels as many solidify their omnichannel ... 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Digital Ad Spending, US. Retail ad spending on mobile will surpass $18 billion this year, and desktop/laptop spending will reach nearly $10 billion. Retailers will spend 47.9% of their budgets on display ads and 47.5% on search ads. Next year’s growth will rebound to 25.7%. Forecasts . Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. LATIN AMERICA DIGITAL AD SPENDING UPDATE Q2 2020: ADVERTISERS PIVOT TOWARD DIGITAL AMID MARKET VOLATILITY ©2020 EMARKETER INC. ALL RIGHTS RESERVED 2 LATIN AMERICA DIGITAL AD SPENDING UPDATE Q2 2020: ADVERTISERS PIVOT TOWARD DIGITAL AMID MARKET VOLATILITY Latin America is no stranger to turbulent market activity, but the … Display Ad Spending, by Country. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine. Reliable data in simple displays for presentations and quick decision making. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. In the UK programmatic landscape, private marketplaces prosper and open exchanges stall. Google, US. Decline of the duopoly. B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs. Video will also account for more than half of all digital display ad spending for the first time. Report. Performance Metrics. Digital ad spend is pegged to rise to $9.03bn. eMarketer’s Global Digital Ad Spending Update Q2 2020, released this week, also paints a similar picture. US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs, Financial Services Digital Ad Spending Outlook. Both of these figures far and away lead their respective packs, and for desktop/laptop spending, retail nearly doubles the next-closest industry. Spotify podcast listener numbers will surpass Apple’s this year. How has the coronavirus changed our outlook? It will be the second-largest spender on digital advertising, behind only retail. US Media and Entertainment Digital Ad Spending 2020. US Automotive Digital Ad Spending 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year. This chart shows ad spending by political campaigns in the election years of 2014, 2016, 2018, and 2020, broken down by specific venues. Reliable data in simple displays for presentations and quick decision making. See More. Though it holds a smaller portion of the pie, Amazon's ad business accounted for $10.32 billion in revenue last year and eMarketer expects it will grow to $12.75 billion in 2020. US Automotive Digital Ad Spending 2020. See More. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. At the beginning of March, we had forecast 32.5% growth in Amazon’s net US digital ad revenues this year. eMarketer is working on an updated forecast of US digital ad spending for June. US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING PRESENTED BY ©2020 EMARKETER INC. ALL RIGHTS RESERVED 2 US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING: CONNECTED TV AD DOLLARS WILL SURPASS DESKTOP BY 2021 The vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today. Retail Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending in the US, by Industry, 2017-2021 (billions), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), Retail Ecommerce Sales as a Percent of Total Retail Sales in the US, 2018-2022, Desktop Ad Spending in the US, by Industry, 2020, Mobile Ad Spending in the US, by Industry, 2020, Share of Time Spent on Retail Sites Among US Internet Users vs. US Healthcare and Pharma Digital Ad Spending 2020. We will update our full-year digital ad spending forecast, including mobile, in June. But digital … Insights from industry and company leaders. The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ... Industry Voices: Spotlight on Danone’s Sonika Patel, Media companies shifting sports rights to digital could be a positive for marketers, The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch, Publisher Ad Monetization After the Third-Party Cookie, Ad Measurement and Revenue Attribution 2021, Innovation Strategies at Small and Midsize FIs, The wonderful world of free ad-supported video. Within digital, video ad spending will be the fastest-growing format this year, at 15.0%. This report includes our annual breakdown of US retail digital ad spending. What is financial services’ share of total US digital ad spending? US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Not surprisingly, mobile continues to drive growth within overall digital ad spending. Marketers' brand safety concerns on social media, Facebook's political content, and Google possibly ... New study indicates retailers are doubling-down on retail media networks | Sponsored Content, Klarna’s explosive growth should put neobanks on high alert, Clubhouse and the Social Audio Movement: The good, the bad, and the others, (More) digital trends for 2021: The future of grocery is digital, Starling doubles down on its UK SMB growth ambitions, Chinese short-video apps race to expand social commerce offerings, Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans, Banking app Step reaches 1M users thanks to its hyper-focus on teens. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. Mobile ad spending will grow 13.0% to $13.91 billion in 2020, accounting for 70.9% of all digital ad spending in financial services. Video has been a high-growth area of digital advertising for years, and spending was up enough in January and February to amount to a double-digit increase for … The €1.77 billion ($1.98 billion) that the industry will spend on digital ads in 2020 is more than double what the next-biggest spender, financial services, will lay out. “The assumption is … More than two-thirds of US digital ad dollars will go to mobile platforms in 2020—a first—but the coronavirus pandemic has dramatically shrunk growth. US Retail Ecommerce Sales Share, by Device, Q1 2020 (% of total), Retail Industry Mobile Ad Spending in the US, 2017-2021 (billions and % change), Retail Industry Digital Ad Spending in the US, by Format, 2020 (billions, % change and % of total), Retail Industry Search Ad Spending in the US, 2017-2021 (billions and % change). Retail will remain the largest digital ad spending vertical. Chart. Which ad format is growing the fastest? This substantial increase in ad spend is good news for publishers and ad platforms. Advertisers in the industry continue to heavily rely on mobile, while display and search ad spending have also increased, as the pandemic places an emphasis on performance and brand marketing. Q3 2020 Digital Video Trends Report. Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. Forecasts . Nevertheless, eMarketer is bullish for 2021, calling for a 20.4% increase to $25.79bn in B2B ad spending. Article. Forecasts. How much financial services ad spending is going to mobile? With economic uncertainty hastening digital banking adoption and placing greater importance on personal finance among consumers, advertisers want to capitalize on that interest. UK programmatic digital display ad spending increased in 2020, despite the incredibly challenging conditions. The shift to programmatic trading will further accelerate this year, but certain methods…. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising. By early October, after Amazon reported rapid growth in Q1 and Q2 despite the disruptions of the spring, we revised our expectation upward to 41.0% growth this year. Which platforms are favored for digital retail ads? The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Spend on display advertising will grow 10.8% this year, reaching $9.94 billion. Instead of increasing about 11% to $121.3 billion, ad spending in China will grow 8.4% to $113.7 billion this year, eMarketer said in the revised forecast. KEY STAT: Digital ad spending in the US financial services industry will grow 9.7% this year to $19.62 billion. Mobile Ad Spending, US. Social Network Ad Spending, US. The Livestreaming Landscape 2021. Report. Overall, retail will account for 21.0% of total US digital ad spend. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, Senior Vice President and General Manager, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations. What’s driving overall financial services ad spending growth? Display Ad Spending, Worldwide. US Media and Entertainment Digital Ad Spending 2020. US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. EMarketer lowered its 2020 global ad spend forecast on Thursday, revising estimates down from $712 billion to $691.7 billion due to the coronavirus pandemic’s effect on media and commerce. eMarketer estimates US digital media ad spending will top $72 billion in 2016, vs. $71.29 billion for TV . See All. See All. We estimate that travel will account for just 2.4% of US digital ad spending, down from 4.2% in 2019. Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. … US advertisers increased their Q1 video ad spending by between 10.5% and 17.0%. Amazon will now earn more than 10% of US digital ad spending in 2020. But still, challenges remain, including fragmented inventory, ad fraud … The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. Exportable files for easy reading, analysis and sharing. Report. WHAT’S IN THIS REPORT? Auto will drop to third place, as a 25.7% decline brings its digital ad spend to just €775.1 million ($867.9 million). Retail has long been the biggest digital ad spender. Article.